Pelican Rapids will be represented in the 94th annual Macy’s Thanksgiving Day Parade—in an indirect sort of way.
Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods will debut a delectable float in the procession.
During the annual spectacle, the inaugural Jennie-O float will be unveiled to more than 50 million viewers nationwide on November 26.
Pelican Rapids’ West Central Turkeys production plant is one of the facilities in the Jennie-O system. The plant employs more than 600, the majority of whom have families in the Pelican area and children in the local school district.
The addition of the Jennie-O float marks the first time the event and holiday synonymous with turkey will feature a turkey brand.
Since 1940, Jennie-O has helped families across America and in more than 40 countries serve traditional and innovative Thanksgiving meals while creating lasting memories.
In Pelican, the West Central Turkeys plant dates to 1957.
To mark its 80th anniversary, the brand is celebrating by joining the iconic Parade line-up to make even more memories and entertainment for all.
Jennie-O will also use the new platform to showcase simple and delicious ideas to make turkey an everyday protein choice. This will include highlighting Jennie-O’s high-quality products, cooking solutions, recipes and resources for consumers everywhere to make any meal fun, flavorful and easy.
“The Macy’s Thanksgiving Day Parade is one of the most iconic and cherished events of the year that coincides with a very important time for our brand,” said Nicole Behne, Vice President Marketing, Jennie-O Turkey Store, Inc. “In a year when family bonds and giving thanks are more important than ever, no matter where you are, we are thrilled to join the Parade to help create new memories, traditions and entertainment for viewers everywhere.”
“Jennie-O, will be the first turkey brand to introduce a float in the Macy’s Parade with the debut of the Big Turkey Spectacular, set to entertain and delight families nationwide as they gather to celebrate the start of the holiday season,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade.
During the holiday season, Jennie-O will continue offering the 1-800-TURKEYS hotline beginning November 2.
Jennie-O is headquartered in a central Minnesota town Willmar, and all of the company’s turkeys are raised and produced in the Upper Midwest region of the United States.
For more information about all Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit www.jennieo.com or follow the brand on social media at www.Facebook.com/JennieoTurkey, www.Instagram.com/jennieo and www.Twitter.com/Jennieo.
About the Macy’s Thanksgiving Day Parade
For more than 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season.
With more than 50 million viewers nationwide, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event.
Featuring Macy’s signature giant character balloons, fantasy floats, marching bands, clowns, celebrity and large group performances, and the one-and-only Santa Claus, the annual spectacle continues to bring families together to create cherished holiday memories.
For more information on the Macy’s Parade please visit www.macys.com/parade.